Event Assistant App
Events.com needed an app for their event organizers to successfully check in attendees at an event. Most of our users were volunteers so we had to make sure nothing was a learned behavior, and that users would understand how to go through the process with little to no training. The app was not for one particular type of event, so we needed to encompass all event needs without making the app too complicated.
Users and Audience:
Our primary user was the event organizer and their on-site staff. We did user interviews with 5 different event organizations, from different categories of events. One thing most had in common was the staff that would be using the app would mostly consist of day-of volunteers. The other user we needed to think about was the event attendee. They would not physically be using the app, but we needed to take their experience into consideration as well.
Team and Role:
Having had previous experience designing both Android and iOS native apps, I led the design team and worked alongside the Product Director. I led all stages of design including: information architecture, user flows, UX design, prototyping, style guides, and visual design. I conducted user research, on-site trials, and in-house focus groups. Since we had a smaller team I was also heavily involved in the QA and UAT of the product.
We conducted user interviews with different event organizers to get a better understanding of what their check-in process currently looked like. From there we found that lines, stress, and day-of staff were all challenges they faced.
We created an information architecture and user flows to identify key specs that had to be included in the app. After that we created clickable prototypes to test on users. One area we were also focusing on was the event attendee. We built the app with both users in mind, therefore thinking they would both need different functionality on the app. After testing this and looking at our app roadmap, we decided the attendee functionality was so minor, the app would be re-constructed to only be created for the event organizers.
After refiguring the prototype, we cut the number of screens in half, and did further user testing. With only one flow and objective, the app was much easier to understand and use.
The result of this project was a successful launch of the Event Assistant App. We have since done further testing at events, and user interviews. In future phases we added in-app statistics so the user can see how their app is performing at the event, and volunteer guides so that the event organizer saves time with onboarding their volunteers.