Logo design for both companies where I worked, and freelance clients.
PROBLEM: Clients needed a logo created to represent their brand.
PROCESS: I give my clients a logo questionnaire I created to get a feel for what they are looking for, as well as the “why”, “how”, and “what” of their company. From here I would create three black and white logo ideas for them to review. After that I would work with them to combine imagery and fonts from the different logos, or create new logos until we came up with the right choice. Then I would use their style guide or use colors I felt worked well with their brand to add color to the logo (if needed).
SOLUTION: Giving my client or the company I worked for a logo that best represented their brand and vision.