Logotype Style Guide
Created the logotype style guide for Events.com. Anything from sizing, coloration, and scale, the guide was made for both internal and external usage.
PROBLEM: Employees and clients were using the Events.com logo incorrectly
PROCESS: I went through the different variations of our logos, and researched other company’s logo style guides. I came up with a set of guidelines for each logo, and the appropriate time and place to use them.
SOLUTION: Creating the logo style guide in Axure, and making it accessible for everyone through a URL, made it easy for everyone to look up which logos to use, and when. It was also easier to send to clients when they needed our logo guidelines.