Naia Bikinis Sales Collateral
Created clothing hang tags, business cards, and sales post cards for Naia Bikinis, a hand made swimsuit company located in Oahu, Hawaii.
PROBLEM: Naia Bikinis had little branding and needed sales postcards for their business
PROCESS: I gave Naia my branding questionnaire and talked to them about their brand’s purpose and products. Since they did not have a style guide and a very small amount of branding guidelines, I worked to help create a look and feel for their brand. I gathered copy and images for the postcards, and created multiple variations of the cards for them to choose from.
SOLUTION: Naia needed postcards, but after conversations it was apparent they needed branding as well. After creating the postcards, we talked about business cards and hang tags (2 other printed items the public could see). I then created new cards and tags using the same branding from the postcards to help create a cohesive set of collateral.