Treeline Interactive App Design
Created wireframes and visual designs for Treeline Interactive native applications. Treeline Interactive is an agency based in San Diego, CA. I specialized in Trail Tap, our white label solution for ski resort apps.
PROBLEM: Ski resorts wanted a cost-effective, branded, feature-rich, mobile app for their guests
PROCESS: Client meetings and user interviews with multiple ski resorts showed us what the resorts were looking for in a mobile app. They wanted their guests to be able to easily access the resort and trail map, interact with friends on the mountain, track their runs, and see live cams on different trails. We created a white label solution for ski resorts that was cost effective, but easily branded to fit their resort. One role I played was geo-fencing the trails. I was even able to go to a few of the resorts and test the app in person to see if the mapping was correct. I was also charge of branding the home screens and app icon for each resort.
SOLUTION: Providing Trail Tap to ski resorts was our way to cost effectively sell our app to the client while not sacrificing their brand. GPS trail maps allowed the users to not only plan their runs for the day, but we also added a “track your runs” feature where they could see which trails they visited, the altitude, how fast they were going, the calories burnt, etc. Our “track your friends” functionality was used so people could easily find their friends on the mountain if they decided to split up. Push notifications was a great way for our resorts to get in touch with their guests, and social media integration was our solution for guests to show off their photos from their trip.