Tutu's Pantry Designs and Branding
Designed all food labels, email campaigns, and branding materials for Tutu’s Pantry, a Hawaiian food retail shop in Maui, Hawaii.
PROBLEM: Tutu’s Pantry came to me needing label designs for their new products.
PROCESS: Talking with Tutu’s Pantry it seemed that they already had a previous designer they did not use anymore. My role initially was to help out whenever they had a new product they needed a label for. After learning about their brand and seeing their previous designs, the owner and I decided some things needed a re-design. I worked with them to design not only new labels, but marketing emails, rack cards, and in-store promotional items.
SOLUTION: Working with Tutu’s Pantry we figured out that they needed more outreach to previous buyers. Since they were in a tourist destination, Maui, HI, most of their buyers were only visiting, instead of residents of the area. Outreach and promotions to ship Tutu’s goods became an important part of the company. We also focused more of the designs on the face that everything was made 100% in Maui. People wanted something authentic from the place they were vacationing.